A History Of Celebrity Perfumes

Once upon a time, the mere whiff of a celebrity-branded scent was enough to have us running for the hills. But this year things have changed - and it's not our olfactory taste. 2012 has been a year of transformation for the celebrity market, which now accounts for 40% of the fragrance category. Quantity has been swapped for quality, and an upgrade in design and direction has been duly noted. Scents like Madonna's Truth or Dare and Lady Gaga's FAME have been cited as 'transformer' fragrances due to greater time investment from their famous faces, outstanding innovation and ingenious bottle design. A-listers, meanwhile, are also conquering the realm of the designer fragrance, taking over from models to front the latest campaigns. As a result, the perfumes in question are racking up unprecedented column inches, transforming the celebrity scent experience and promoting this once dismissed breed into the fashion fragrance league...

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